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AI Performance Marketing

More angles tested, faster, without more people.

AI has not replaced media buying — it has made the boring half cheaper. We use it to generate and test more creative variants, spot decay early, and keep reporting current. A human still decides where the money goes.

Variants per cycle
20–40
Review cadence
Daily
Decision-maker
Human
Reporting
Automated

What we build

Where it genuinely helps, and where it doesn't.

Creative generation at volume

Twenty to forty variants of a working angle in the time it used to take to make three. More shots on goal is the single biggest lever in paid social.

Fatigue detection

Watching frequency and cost-per-result trends per creative, so a winner gets replaced before it drags the whole ad set down.

Budget signals

Models flag which ad sets are drifting and by how much. The reallocation decision stays with the buyer running your account.

Reporting that writes itself

Daily account summaries in plain language, so you know where things stand without waiting for a monthly deck.

We are deliberate about this: nothing here runs unsupervised on your money. Tools that auto-scale budgets without a human check are how accounts lose a month's spend in a weekend.

How it runs

From first call to live

  1. Step 1

    Find the angle manually

    AI is good at variations, bad at knowing what will land. The first winner is human work.

  2. Step 2

    Generate variants

    Scale the angle that worked into many executions across formats.

  3. Step 3

    Test and cut

    Same discipline as any campaign — small budgets, fast cuts, concentrate on winners.

  4. Step 4

    Human review

    Every budget move above a threshold is signed off by the person running the account.

Tell us what this needs to do.

Describe the job in a line or two and we'll come back with scope, timeline and a number. Free, and useful even if you don't hire us.

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